some days you just gotta lighten up ...
go to www.messinwithsasquatch.com to see some of the funniest TV commercials around ... scroll over, past Sasquatch, to the camera hanging on the tree and watch the four commercials for beef jerky ...
now, consider this: someone was given the task of creating an ad campaign for beef jerky.
beef jerky.
how do you sell beef jerky?
flavor? texture? packaging?
nope. BIGFOOT.
yep. somebody somewhere actually had the conversation, OUT LOUD, that went something like this:
Bob: "Hey, let's use Bigfoot to sell beef jerky!"
Everyone Else: "Not just any Bigfoot, let's have a couple of folks pester Bigfoot like a couple of pre-teen girls at a slumber party!"
evidently bigfoot sells a LOT of beef jerky. i can't prove that as i'm not a beef jerky afficionado but it's apparent that at least their commercials have quite the cult following. which creates buzz. which eventually sells beef jerky.
so what's my point?
have fun.
don't you think the guys and gals who thought up the "Messin' With Sasquatch" ad campaign had a BLAST doing it? can't you see them sitting around someone's coffee table laughing till they cried?
make it fun. be you. get creative.
BE THE BIGFOOT!
who knows, maybe we'll have a weekly "Sasquatch" award for the best "out of the box" suggestion of the week!
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